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Research papers

Retail in emerging markets

The first part of this paper deals with the complexities associated with definition of FMCG (Fast Moving Consumer Good) retail outlets and their classification in India. It outlines the changes in outlet type and stocking patterns over time and...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri
February 1, 1997
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Citation

Roy, Ramanath and Chaudhuri (1997a, February 01). Retail in emerging markets . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/retail-in-emerging-markets-